This excerpt is from an article originally published by Ad Age. The ability to put data to work for clients is a key selling point at agencies in 2019 and…
This article was originally published by Campaign Middle East. OMD MENA has promoted Wissam Najjar, its regional managing director, to the position of Chief Operating Officer. Until now, he was responsible…
This article was originally published by Beet.TV While it’s clear that the ratings erosion in linear television “dam has broken,” more networks offering their audience audience targeting solutions means more…
This article was originally published by Beet.TV Bitcoin isn’t the only beneficiary from blockchain, the underlying technology that powers decentralized cryptocurrencies and, potentially, a whole lot more. That same kind…
This article was originally published by Beet.TV Kathleen Brookbanks knows the future is mobile – she just has to hire for it. The chief operating officer of Omnicom’s two-year-old agency Hearts & Science…
This article was originally published by Beet.TV The season in which digital media publishers pitch their upcoming content roster to advertisers is in full-swing – but what do advertisers’ agencies…
This article was originally published by Beet.TV At the Digital Content NewFronts, which began on April 30, big digital publishers are pitching ad agencies on how their upcoming content rosters can…
This article was originally published by Beet.tv. It took streaming video options and ad-free platforms to tip the scale, but the advertising industry has finally caught on to the importance…
This article was originally published by Beet.tv. For many marketers, the chief goal is the widest possible audience. But, in 2019, more and more brands are learning that over-exposure is…
Every year there is more and more hype around Black Friday and Cyber Monday. Consumers are now planning the basis of their festive period shopping around discounts promoted online by…