This article was written by Elie Khouri and originally published by Campaign Middle East. 2018 has marked the anniversaries of several important events, including 100 years since the end of…
This article was originally published by Arab Ad. Nadim Samara has taken on the mantle of chief executive for OMD across the entire MENA region. He talks consistency of product…
I’m Aya and I work in the People Team at OMG UK. I look after Learning & Development for OMG UK and Graduate Recruitment across all the agencies. Before starting…
My role as Managing Director at Benchmarketing continues to evolve to reflect the changes within our industry and the needs of our clients and OMG UK agencies. As managing director,…
This article was originally published by Campaign Middle East. The dynamic creative agency will be headed by Raouf Ketani. OMG MENA has announced the opening of the regional operation of…
This excerpt was originally published by Adweek. This year’s winners found clever ways to resonate with the coveted youth market (we’re talking about you, Oh Henry! and Visible), channel a…
This article was originally published by Variety. Television executives have long maintained that every viewer counts. Never have they taken such a flurry of steps to make sure they can…
This article was originally published by MediaPost. In the last five years, the big holding companies have invested more than $12 billion to acquire and build out their big data…
Throughout my career I’ve enjoyed finding new ways to communicate the stories of some of the world’s leading entertainment and consumer brands from launching PlayStation3 to kicking a record company's…
This article was originally published by Beet.tv. SANTA BARBARA — Viewers are lapping up ad-free, subscription TV over VOD and will no longer tolerate lengthy ad breaks. That is…