La sostenibilità è il grande tema, ma soprattutto la grande responsabilità del terzo millennio. OMG Italia vuole promuovere scelte e comportamenti sostenibili che rimettano al centro il valore umano dell’azione…
This article was originally published by Campaign. OMD has retained its title as the world's biggest media agency, securing the top spot by projected billings in the COMvergence 2019 global…
I started my media career in 2008 working for a small boutique agency where I learnt the ropes of digital marketing, ecommerce and communications planning before joining the Omnicom family…
Le influenze e le connessioni tra mondo digitale e analogico sono sempre più frequenti e strette tanto da non riuscire più a distinguere dove inizi uno e finisca l’altro, ma…
OMD, PHD e FUSE sul podio alla prima edizione degli Effie Awards Italy e agli NC Digital Awards. Le nostre sigle trionfano con: Effie Awards - prima edizione italiana…
This article was originally published by Infopresse and has been translated to English. For Karine Courtemanche, President of OMG Montreal & Touché!PHD, media agencies are destined to become technology partners…
This excerpt was originally published by The Drum. Ad fraud has been a major concern for brands, ever since the ‘methbot scandal’ hit the headlines two years ago. As fraud…
This article was originally published by Campaign Middle East. Over the past few years, I have engaged in the perilous game of making predictions for the MENA marketing and communications…
This excerpt is from an article originally published by Ad Age. The ability to put data to work for clients is a key selling point at agencies in 2019 and…
This article was originally published by Campaign Middle East. OMD MENA has promoted Wissam Najjar, its regional managing director, to the position of Chief Operating Officer. Until now, he was responsible…