As traditions pivot and platforms evolve, advertisers must revisit their assumptions and practices on social media, says OMG MENA’s Anthony Nghayoui. As we head towards the third Ramadan since the…
To be successful, e-tailers must embrace new ways to commerce, says OMG Transact’s Farah Basmaji. Ramadan is more than a moment. It’s a crucial season in brands’ calendars as well…
Omnicom Media Group MENA, the holding company of OMD, PHD and Hearts & Science, has announced a new structure for its Investment Team. The move is designed to enhance the…
Elie Khouri, Chairman & CEO of Omnicom Media Group MENA, shares his 2021 industry predictions for the region following a year of unparalleled unpredictability. “The only thing we can safely…
Karim ElGohary, e-commerce executive at OMG Transact eCommerce MENA lays out a roadmap to engage with online consumers. MENA consumers are amongst the most digitally connected in the world, with…
Not long ago I was reading an eye-catching LinkedIn post from an old colleague of mine that highlighted three truisms of marketing: the basic concepts come from ancient civilisation; the…
Learn more from Terry Mo, Director of Performance at OMD UAE on how you can plan for social media and grow at an unprecedented pace with a consumer mindset.
OMG MENA’s Director of Product, Diversified Services and Partnerships, Jessica Usenbor explains how to use social platforms to get started with effective brand commerce strategies. Social commerce, or ‘s-commerce’, exposes…
Communicate asked Roli Okoro, General Manager - Programmatic, Search & Social of OMG MENA, to outline the ways in which programmatic advertising is evolving. What are the most important trends in programmatic advertising today…
Omnicom Media Group MENA has announced the promotion of Elda Choucair from COO to CEO. Elie Khouri will now concentrate on his role of Chairman and ensure a seamless transition…
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