Roxane Magbanua, business unit director at PHD, reveals guiding principles on how to effectively navigate in a challenging climate through tools, talent and tech. From an advertising perspective, the Covid-19…
Ysabella ManlangitDecember 9, 2020
Saleh Ghazal, Managing Director of OMD MENA, discusses collaboration, processes and finding the right people. How would you define collaboration? Collaboration is much more than teamwork or collective work; it…
Ysabella ManlangitNovember 30, 2020
Omnicom Media Group MENA announced the appointment of Maroun Hassoun as Regional General Manager of OMD MENA. Maroun has moved from the Group’s PHD Lebanon office over to OMD to run the…
Ysabella ManlangitNovember 30, 2020
Omnicom Media Group MENA's General Manager, E-commerce, Stefanie Cunningham offers eight tips for how your brand can elevate its online sales strategy during the most opportunistic period of the year.…
Ysabella ManlangitNovember 2, 2020
PHD’s Chandni Varma, Director of Biddable Media, explains how the world of programmatic OOH is rapidly going to revolutionise the way brands engage with their consumers. Just as consumer behaviour…
Ysabella ManlangitOctober 28, 2020
PHD’s SEO Lead, Ron Sarweh and Head of Strategy, Daniel Shepherd explore the complex yet mind-blowingly effective impact of an SEO strategy on building brand’s exposure online. Without revealing too…
Ysabella ManlangitOctober 26, 2020
Ahmed Khaled, Integrated Planner at OMD Egypt, explores the competitive opportunities that lie within branded entertainment and the gaming industry in Egypt. Since the outbreak of the pandemic, smartphone ownership…
Ysabella ManlangitOctober 25, 2020
We all know the adage about fixing your roof when the sun is shining. While recent times haven’t exactly been sunny, there is still a lot we can take from…
Ysabella ManlangitOctober 4, 2020
We work in a complex agency landscape, increasingly populated by boutiques with a narrow focus and the promise of deep specialisation. In theory, a blended model of generalist and specialist…
Ysabella ManlangitSeptember 30, 2020
