This story was originally posted in Digiday. Almost a year into his tenure as global CEO of Omnicom Media Group (OMG), Florian Adamski (known by colleagues and friends as Flo)…
Chris McKeownAugust 29, 2022
This story was originally published in Beet.TV. The rapid growth of the streaming media audience in the past few years has pushed marketers to look for opportunities to reach these…
Chris McKeownJuly 25, 2022
This story was originally published in Ad Age. When InfoSum said to advertisers and publishers that its platform does not “move” their data, it was a hard concept for potential…
Chris McKeownJuly 21, 2022
The Trade Desk and Omnicom Media Group UK have announced a new partnership with Talon Outdoor. The partnership will provide OMG UK’s clients with the ability to deploy data-driven Digital…
Sienna FedermanJuly 22, 2022
Hearts & Science, part of Omnicom Media Group, has appointed Rachel Peace as managing director. Peace will report to UK chief executive Garrett O’Reilly, who was previously managing director, and work…
Sienna FedermanJuly 20, 2022
This story was originally published in Beet.TV. CANNES – Advertisers and their media agencies are keeping a close eye on the latest developments with measuring television audiences. They want metrics…
Chris McKeownJuly 19, 2022
This story was originally published in Adweek. Adweek 2022 Media All Star Christina “Chrissie” Hanson is stepping up to lead Omnicom Media Group agency OMD USA, replacing the agency’s previous CEO John…
Chris McKeownJuly 18, 2022
This story was originally published in PR Newswire. NEW YORK, July 14, 2022 /PRNewswire/ -- In a new analysis of global media agency groups from leading research and advisory firm Forrester, Omnicom…
Chris McKeownJuly 14, 2022
This story was originally published in Digiday. The programmatic advertising industry is transitioning from a cookie-based era to what could become the age of the clean room. Managing that transition…
Chris McKeownMay 9, 2022
