Luca Allam will oversee the strategic direction of PHD MENA operations across UAE, Lebanon, KSA and Egypt. Omnicom Media Group MENA has appointed Luca Allam as its new Chief Executive…
Ysabella ManlangitJanuary 31, 2021
To contribute to critical relief campaigns during the COVID-19 pandemic last year, Omnicom Media Group MENA has collaborated with regional media owners in the Middle East to provide complimentary media space to…
Ysabella ManlangitJanuary 11, 2021
Elie Khouri, Chairman & CEO of Omnicom Media Group MENA, shares his 2021 industry predictions for the region following a year of unparalleled unpredictability. “The only thing we can safely…
Felicity StokesJanuary 10, 2021
Roxane Magbanua, business unit director at PHD, reveals guiding principles on how to effectively navigate in a challenging climate through tools, talent and tech. From an advertising perspective, the Covid-19…
Ysabella ManlangitDecember 9, 2020
OMD MENA’s head of strategy, Alejandro Fischer, discusses how technology and empathy should work in parallel to uncover the true desires of your consumer. The minute we become marketers or…
Ysabella ManlangitDecember 8, 2020
Saleh Ghazal, Managing Director of OMD MENA, discusses collaboration, processes and finding the right people. How would you define collaboration? Collaboration is much more than teamwork or collective work; it…
Ysabella ManlangitNovember 30, 2020
Omnicom Media Group MENA announced the appointment of Maroun Hassoun as Regional General Manager of OMD MENA. Maroun has moved from the Group’s PHD Lebanon office over to OMD to run the…
Ysabella ManlangitNovember 30, 2020
Omnicom Media Group MENA's General Manager, E-commerce, Stefanie Cunningham offers eight tips for how your brand can elevate its online sales strategy during the most opportunistic period of the year.…
Ysabella ManlangitNovember 2, 2020
PHD’s Chandni Varma, Director of Biddable Media, explains how the world of programmatic OOH is rapidly going to revolutionise the way brands engage with their consumers. Just as consumer behaviour…
Ysabella ManlangitOctober 28, 2020
