We all know the adage about fixing your roof when the sun is shining. While recent times haven’t exactly been sunny, there is still a lot we can take from…
Ysabella ManlangitOctober 4, 2020
Originally published in Campaign Middle East. The Emirates has long been known as the land of dreams; people of different backgrounds and upbringing from all over the world live, visit,…
Ysabella ManlangitAugust 11, 2020
From the many changes we have witnessed throughout this pandemic, nothing has had a greater impact on human behaviour and the corporate life than the working-from-home experiment. Everyone has a…
Ysabella ManlangitJuly 27, 2020
Building upon Omnicom Media Group MENA’s media space support for charities amid the COVID-19 pandemic, PHD Lebanon is adding to the network’s efforts by partnering with the Nusaned Association to further its…
Ysabella ManlangitJuly 27, 2020
Launching an app is great. Getting people to use it again and again is a different story altogether. Ayat Mohammed, Media Planning Manager at Hearts & Science, explains how to…
Ysabella ManlangitJuly 13, 2020
How well defined and meaningfully expressed your brand purpose is will increasingly make the difference with all your stakeholders, says Daniel Shepherd Remember Bill Murray in the 1993 movie Groundhog…
Ysabella ManlangitJuly 15, 2020
This article first appeared on PHD Media. PHD’s Head of Creative Services, Nawal Nasreddine speaks with our Head of Strategy, Daniel Shepherd, about how to remain ahead of trends on…
amreen ahmediJune 14, 2020
This article first appeared in Campaign ME. In the fourth part of his look at the pandemic's effect on technology, Hearts & Science's MD looks at how it has accelerated…
amreen ahmediJune 9, 2020
This article was first published in Communicate Online. Hearts and Science’s Sonia John (left), Associate Director – Digital Transformation, and Achrafe Mami (right), Associate Director – Biddable Media, discuss the…
amreen ahmediMay 25, 2020
