MENA

Originally published in Campaign Middle East.   The Emirates has long been known as the land of dreams; people of different backgrounds and upbringing from all over the world live, visit,…

From the many changes we have witnessed throughout this pandemic, nothing has had a greater impact on human behaviour and the corporate life than the working-from-home experiment. Everyone has a…

Building upon Omnicom Media Group MENA’s media space support for charities amid the COVID-19 pandemic, PHD Lebanon is adding to the network’s efforts by partnering with the Nusaned Association to further its…

Launching an app is great. Getting people to use it again and again is a different story altogether. Ayat Mohammed, Media Planning Manager at Hearts & Science, explains how to…

How well defined and meaningfully expressed your brand purpose is will increasingly make the difference with all your stakeholders, says Daniel Shepherd Remember Bill Murray in the 1993 movie Groundhog…

This article first appeared in Campaign ME. In the fourth part of his look at the pandemic's effect on technology, Hearts & Science's MD looks at how it has accelerated…

This article was first published in Communicate Online. Hearts and Science’s Sonia John (left), Associate Director – Digital Transformation, and Achrafe Mami (right), Associate Director – Biddable Media, discuss the…

This article was first published in The Brandberries' Mastering The Hunt For Talent Report. OMD UAE's HR Business Partner, Zeeshan Ali Merchant writes about the ways one can increase the…