Originally published in Campaign Middle East. The Emirates has long been known as the land of dreams; people of different backgrounds and upbringing from all over the world live, visit,…
Ysabella ManlangitAugust 11, 2020
Building upon Omnicom Media Group MENA’s media space support for charities amid the COVID-19 pandemic, PHD Lebanon is adding to the network’s efforts by partnering with the Nusaned Association to further its…
Ysabella ManlangitJuly 27, 2020
Launching an app is great. Getting people to use it again and again is a different story altogether. Ayat Mohammed, Media Planning Manager at Hearts & Science, explains how to…
Ysabella ManlangitJuly 13, 2020
How well defined and meaningfully expressed your brand purpose is will increasingly make the difference with all your stakeholders, says Daniel Shepherd Remember Bill Murray in the 1993 movie Groundhog…
Ysabella ManlangitJuly 15, 2020
This article first appeared on PHD Media. PHD’s Head of Creative Services, Nawal Nasreddine speaks with our Head of Strategy, Daniel Shepherd, about how to remain ahead of trends on…
Felicity StokesJune 14, 2020
This article first appeared in Campaign ME. In the fourth part of his look at the pandemic's effect on technology, Hearts & Science's MD looks at how it has accelerated…
Felicity StokesJune 9, 2020
This article was first published in Communicate Online. Hearts and Science’s Sonia John (left), Associate Director – Digital Transformation, and Achrafe Mami (right), Associate Director – Biddable Media, discuss the…
Felicity StokesMay 25, 2020
This article was first published in The Brandberries' Mastering The Hunt For Talent Report. OMD UAE's HR Business Partner, Zeeshan Ali Merchant writes about the ways one can increase the…
Felicity StokesMay 20, 2020
This article first appeared on PHD Media. Data and strategy experts discuss how to manage data overload and bias in today’s challenging climate. They also explore how people, marketers and…
Felicity StokesApril 28, 2020
