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This article was originally published by Campaign Middle East.

OMD MENA has promoted Wissam Najjar, its regional managing director, to the position of Chief Operating Officer. Until now, he was responsible for the Levant, Egypt and the Gulf.  He will now add the North African and UAE offices to his remit.

Najjar has been at OMD for 16 years. In that time, he has proved instrumental in spreading OMD’s culture and difference across all the markets he’s managed. As well as spurring their performance, he’s also spearheaded the expansion of the network to Bahrain, Iraq and Jordan and solidified the relationships with local and regional business partners.

In this new role, Najjar is being tasked with propelling OMD forward and delivering a consistently best in-class product across all its markets, through the optimal combination of talent, technology and resources. While he continues to report to Nadim Samara, CEO of OMD MENA, all local offices and network operations will now report into Najjar.

“Wissam is ideally placed to further capitalize on the power of the network and the strengths of our great local operations to deliver an even stronger client performance and operational efficiency,” stated Nadim Samara. “He will build on our current scale, which we’ve achieved with high-performing and like-minded teams, and leverage all potential synergies.”

“Despite the headwinds, there are still many growth opportunities for marketers across the region. It’s a case of knowing where to look and how to activate them,” commented Wissam Najjar. “Connected and empowered by technology, OMD’s experts define and deploy creative and effective strategies for clients everywhere to unlock these pockets of growth.”

The promotion is effective immediately.

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