This article was originally published by Campaign US According to new research by Omnicom Media Group (OMG), advertisers have been missing the mark when it comes gender portrayal, and they’re…
Tyler JenkinsFebruary 22, 2018
This article was originally published by Adweek. Biotech company Amgen has selected Omnicom Media Group agency Hearts & Science as its media agency of record, following a review launched in October and handled…
Tyler JenkinsMarch 21, 2018
This article was originally published by Adweek In just two years of existence, Omnicom Media Group’s Hearts & Science has become a force in the world of media agencies, scooping…
Tyler JenkinsApril 9, 2018
This article was originally published by AdAge. Amazon's brutal efficiency, obsession with automation and ruthless pricing tactics have helped it disrupt or conquer market after market, starting with books in…
Tyler JenkinsApril 30, 2018
This article was originally published by Digiday. Amazon’s advertising business may have been absent from the company’s annual shareholder letter last week, but ad revenue continues to grow quietly behind the scenes,…
Tyler JenkinsApril 23, 2018
This article was originally published by Adweek. The recent Facebook and Cambridge Analytica scandal, as well as the looming rollout of GDPR, are sending the marketing world into a speculative tizzy.…
Tyler JenkinsApril 27, 2018
YouTube’s biggest challenge used to be delivering compelling content to mobile screens. But while mobile still represents 60 percent of YouTube’s overall watch time, the focus of Thursday’s NewFronts event—which…
Tyler JenkinsApril 30, 2018
This article was originally published by MediaPost Omnicom Media Group’s OMD USA has named WPP data guru Rolf Olsen to the newly created position of chief analytics officer. In his new…
Tyler JenkinsMay 1, 2018
This article was originally published by Variety TV viewers may know Enterprise best for its TV commercials featuring Joel McHale and Kristen Bell. Now the company hopes people will recognize…
Tyler JenkinsMay 2, 2018
