By Eric Mirabel, RED - Marketing at OMG The Superbowl. The biggest annual event in the U.S sporting calendar has just passed with an unexpected victory for underdogs, the Philadelphia…
Scope of work now covers offline as well as digital in Egypt Cairo, February 18, 2018 – Following a statutory review of its offline media arrangements, Savola Foods has concluded its…
After enduring three years of sustained cuts, OMG MENA's CEO, Elie Khouri sends a message of optimism to the ad industry In his latest interview with Gulf News, Elie Khouri shared…
By Waseem Afzal, general manager of Transact, OMD’s e-commerce arm ‘Don’t be dazed by the complexity of the technology landscape.’ This statement consistently made the headlines in most high-profile industry…
"The biggest danger to our planet is the belief that someone else will save it" - Robert Swan At Omnicom Media Group MENA, we’re committed to the environment. Our third…
Integration at the core of the company’s plan to further accelerate future growth OMD continues to anticipate its clients’ and partners’ future needs by introducing several changes to its structure.…
By Elie Khouri, Chief Executive Officer at OMG Copying is… good, bad, predictable? Take your pick but I'm willing to bet your views about copying will be negative. With information flowing…
The media agency lands title of ‘Most Effective Office of 2017,’ and 18 awards in two competitions PHD’s creative spirit and innovative approach proved decisive in the region’s two most…
Rather than less valuable, the over-abundance of data makes it less manageable by human minds. It was always meant for machines. Technology (AI, ML, AR, VR etc.) is reshaping our…
In his latest digital essay for Campaign Middle East, Waseem Afzal, Executive Director of integrated solutions gives his take on how marketers can be successful in this tech-fused world. The…