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All Posts By

amreen ahmedi


MENA Report 2018: Egypt

Things are looking up and the country is ready to overcome its past challenges, says OMD’s Wissam Najjar What Egypt has experienced in the past 18 months is nothing less…
June 1, 2018

Ready. Saudi. Go.

The reforms in the Kingdom create numerous opportunities for marketers, if you play your cards right, says Elie Khouri Among the many reforms in Saudi Arabia initiated by King Salman…
May 21, 2018

Arab Luxury World: Trends to watch

A profound transformation of the luxury industry is underway. This was the overarching theme of this year’s Arab Luxury World conference, as business leaders, industry experts and key media players…
May 14, 2018