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Changes at the top of Omnicom Media Group in Saudi Arabia

By April 11, 2016August 8th, 2019MENA


CEO moves on after 13 years of service

Omnicom Media Group MENA has announced that its CEO for Saudi Arabia, Choucrallah Abou Samra, will leave his position in June. Faisal Shams, currently general manager of OMD in the Kingdom, will assume the leadership of the group’s three offices in Saudi Arabia.

Abou Samra has enjoyed an illustrious career with the group, taking over the management of OMD’s operation in Jeddah in 2003. Since then, he has opened and overlooked OMD’s and PHD’s offices in Riyadh, won significant new accounts and awards, developed the group’s offering and built an impressive and solid network of relationships with key stakeholders. Abou Samra is leaving both the country and the industry to purse a personal project, joining his family in his native Lebanon. He will, however, continue as a consultant to the group for the rest of the year to ensure a smooth transition.

Faisal Shams, who’s been with the group for close to 10 years, has held various management roles and handled a number of key clients across the region from the MENA HQ in Dubai. He moved to the Kingdom last year to lead OMD’s Saudi operations. Under his stewardship, OMD Arabia has enhanced its service offering, from both a talent and technology perspective, and has won several major new accounts. In his new attributions at holding level, Shams will report directly to Elie Khouri, CEO of Omnicom Media Group MENA.

“No one says goodbye to a dear friend without a great deal of emotion and while we’re very sad to see Choucrallah go, we’re also very grateful for all he’s done for the group and its clients,” commented Elie Khouri. “Over the past 13 years, we’ve come to rely on and cherish his consistency, dependability and impeccable integrity. He’s been a key ambassador for the group and the values we hold dear. Chico, as we affectionately call him, has made an indelible mark and we owe him the strong equity and reputation we have in the Kingdom. I know that Faisal has a strong base on which to build and the talent to propel us and our clients further still, thanks to his remarkable strategic abilities and foresight. I wish both Chico and Faisal the best of luck as they begin an exciting new chapter.”

“The last 13 years have been the most stimulating, challenging and rewarding of my career and it will be incredibly hard to let this go,” explained Choucrallah Abou Samra. “What helps this process is the knowledge that the achievements have been many and that I still remain connected to my work family. As they will be in the very capable hands of Faisal, it is now time to dedicate myself to my own family and focus on a different challenge. I am truly grateful to Elie and the whole team for the opportunities and support I have been given.”

“Chico will certainly be a tough act to follow but I feel that everything is in place for a smooth transfer of responsibilities. I am certainly thrilled by this new opportunity,” added Faisal Shams.

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