The events of the past two years have led to significant disruption to the advertising landscape. People’s media habits changed considerably as their physical location was altered. Advertisers were driven…
The appointment of Sarah Kendall as UK managing director comes as Fuse reveals that revenue grew about 16 per cent last year after a difficult 2020, rising from about £6.9m…
Omnicom Media Group’s high-growth agency brand Hearts & Science has promoted UK managing director Garrett O’Reilly to chief executive after he helped transform the agency’s fortunes in the UK market.…
PHD UK has appointed Sarah Nugent as managing director of its London office and Toby Nettle as chief client officer. The pair are long-serving managing partners of the agency and…
This article was originally published by Adweek. A stay-at-home parent with young children and an elementary school teacher may use the same Clorox product, but prefer different advertisements. The brand…
This article was originally published by Adweek. Omnicom Media Group’s media agencies used to plan vertically by platform, but leaders at the agency specializing in influencer marketing realized that the…
Elie Khouri, Chairman & CEO of Omnicom Media Group MENA, shares his 2021 industry predictions for the region following a year of unparalleled unpredictability. “The only thing we can safely…
This article was originally published by Adweek. Between mood-altering wearable devices and metaverse fashion, this year’s pared-down version of the Consumer Electronics Show still managed to feature plenty of the…
This article was originally published by Adweek. Connected TV is one of the most rapidly growing markets when it comes to market share and ad spend, and those trends have…
This article was originally published by Campaign. Omnicom Media Group (OMG) has appointed OMD’s Guy Marks as chief executive of its EMEA region as the media network splits its EMEA…