Nicoletta Longo, Influencer Marketing Specialist in Fuse, ci parla dell'IM e del perché tante aziende ritengano strategico investire in collaborazioni con i #creator per dare valore al proprio brand. Le…
Nell’ormai lontano 2016 Geoffrey Hinton, uno dei più noti scienziati dei nostri tempi in ambito di Deep Learning, fece una delle sue tanto famose quanto controverse dichiarazioni. Davanti alla platea di una…
This story was originally published in MediaPost. Omnicom Media Group has launched what it’s calling the Supply Chain IQ Score, the industry’s first supply-chain based media activation tool, in partnership…
This story was originally published in Digiday. As the supply chain crisis continues to wreak havoc on industries that use marketing to sell their goods, Omnicom Media Group, Digiday has…
As traditions pivot and platforms evolve, advertisers must revisit their assumptions and practices on social media, says OMG MENA’s Anthony Nghayoui. As we head towards the third Ramadan since the…
This story was originally published in Ad Age. Following last year's commitments from brands and agencies to shift some ad dollars to media channels that are focused on diverse communities, the…
OMG UK & YouTube have collaborated to develop industry leading AV planning expertise, tech and innovation that enable clients to maximise reach, representation and ultimately create competitive advantage. In March…
To be successful, e-tailers must embrace new ways to commerce, says OMG Transact’s Farah Basmaji. Ramadan is more than a moment. It’s a crucial season in brands’ calendars as well…
This story was originally published in Ad Age. Omnicom Media Group North America CEO Scott Hagedorn is leaving the company and will be succeeded by Ralph Pardo, CEO of its…
Omnicom Media Group MENA, the holding company of OMD, PHD and Hearts & Science, has announced a new structure for its Investment Team. The move is designed to enhance the…