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White Paper

Data-Driven Marketing White Paper

Data-driven marketing has now become the difference between precision and approximation. In other words, it is the difference between success and failure. After highlighting how to build a tech infrastructure…
March 17, 2019
MENA

The Big Interview: Looking Up

Elie Khouri, chief executive of Omnicom Media Group Middle East is adamant the industry will start to recover in 2018 In his latest interview with The National, Elie Khouri continues…
February 27, 2018
MENA

Jumeirah Group selects OMD as its SEM agency

Performance and search marketing added to media brief. OMD has been selected by luxury hotel company Jumeirah Group as its SEM agency. The competitive pitch resulted in the Omnicom Media Group network adding the international SEM…
January 4, 2016