Investments in data and analytics have steadily grown particularly in this region but many companies may find themselves unequipped to truly embrace data. Produced in partnership with Annalect, in this…
Data-driven marketing has now become the difference between precision and approximation. In other words, it is the difference between success and failure. After highlighting how to build a tech infrastructure…
At Omnicom Media Group MENA, we’re dedicated to preserving the environment. This is why UNSDG goals 13 (Climate Action) and 15 (Life on Land) are so important to us. We…
Following a spectacular year for the agency, PHD UAE has been named Campaign Middle East’s ‘Media Network of the Year’ for 2015. The accolade is based on the unprecedented and…
Arabian Business' annual 100 list revealed for 2018 Elie Khouri has been the CEO of Omnicom Media Group MENA since 2010. In this role, he heads the operations of OMD,…
Elie Khouri, chief executive of Omnicom Media Group Middle East is adamant the industry will start to recover in 2018 In his latest interview with The National, Elie Khouri continues…
Performance and search marketing added to media brief. OMD has been selected by luxury hotel company Jumeirah Group as its SEM agency. The competitive pitch resulted in the Omnicom Media Group network adding the international SEM…
This year, OMD Predicts – our ongoing thought-leadership event series – centered on the themes of triggering desire and building demand. We hosted a great line-up of world-class speakers, including…
Series of awards leads to accolade at annual digital forum The results at this year’s MENA Digital Awards, where OMD MENA received eight trophies, demonstrated the media agency’s digital edge. Not only…
As the COP21 began, the world’s attention turned not only to Paris and the multiple declarations of good will by world leaders but also to what our collective future is…