Things are looking up and the country is ready to overcome its past challenges, says OMD’s Wissam Najjar What Egypt has experienced in the past 18 months is nothing less…
The reforms in the Kingdom create numerous opportunities for marketers, if you play your cards right, says Elie Khouri Among the many reforms in Saudi Arabia initiated by King Salman…
Wissam Najjar, regional managing director at OMD, talks investment surges ahead of big events Advertising pundits in the Middle East are hoping that the month of Ramadan will give a…
A profound transformation of the luxury industry is underway. This was the overarching theme of this year’s Arab Luxury World conference, as business leaders, industry experts and key media players…
Celebrating first birthday by extending relationship with key client PHD is celebrating its first-year anniversary in Lebanon, adding Huawei’s digital portfolio to its client roster in the market. The move…
An interview with Rabih El Khoury, director of agency partnerships, DMS (member of Choueiri Group) It’s hard to believe we are nearing the end of the first part of the year. The…
Newly opened Cairo office welcomes first client Smartphone manufacturer Huawei Consumer Business Group Egypt (Huawei) has completed its recent three-way review with the appointment of PHD Egypt as its new…
By Laura Roberts, Head of Content Marketing at OMG In the sixth edition of ArabNet’s digital summit in Dubai, OMD partnered with the platform to offer insight and ignite discussion…
By Dalia Halabi, Manager – Brand Entertainment, OMD Influencer marketing isn't going anywhere, with brands allocating more of their budgets to this communication stream, but what are they 4 things…