By Nagham Akileh, Director – Social Media at OMD
Arab Luxury World 2018 came to an end and while we at OMD have picked up a few trends in our last blog post, I have particularly noticed a few opportunities for luxury brands that plan to be commerce ready.
As I keep up with fashion week and all the new collections and trends that grace my social feed as well, seeing the world of media and fashion collide I realize that these are no longer the only trends to watch closely. It took them a while, but luxury brands have embraced digital and are evolving their businesses as a result.
Here are three opportunities happening within luxury fashion, and how to leverage them to get commerce ready:
To read the article in full, go to the OMD MENA blog