In a few short years, the cookie transformed from the good guy of the Internet that delivered a more seamless experience into the bad guy that observed and reported our…
This article was originally published by Campaign. Chrissie Hanson, OMD Worldwide's newly named chief strategy officer, shares her predictions as well as her roadmap for translating four hectic days in…
This excerpt is featured in an article originally published by Digiday. Instead of trekking to the Las Vegas Convention Center, Omnicom’s clients were able to sit for an hourlong “whistle-stop…
This article was written by Dana Sarkis, Head of Marketing Science and Growth Strategies, Hearts & Science MENA, and originally published by Campaign ME. The relationship between brands and consumers…
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