Elie Khouri, Chairman & CEO of Omnicom Media Group MENA, shares his 2021 industry predictions for the region following a year of unparalleled unpredictability. “The only thing we can safely…
Communicate asked Roli Okoro, General Manager - Programmatic, Search & Social of OMG MENA, to outline the ways in which programmatic advertising is evolving. What are the most important trends in programmatic advertising today…
This article was originally published by AdExchanger. To centralize or not to centralize? That is the question holding companies have wrestled with since the advent of programmatic buying a decade...
This article was originally published by AdExchanger. Agencies can no longer plan digital and linear investments separately. Integrating planning strategies and investments at OMD will be a core focus for...
“We all expected the time it took for full adoption of programmatic to be shorter. But why aren’t we there yet?” asks Megan Pagliuca, Chief Data Officer at Hearts &...
This article was originally published by Digiday. Marketers and publishers alike are awaiting the debut of Google’s new tools to limit the use of cookie tracking. Google’s update comes on...
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