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PHD UAE appoints new head of investments, Hassan Shoker

By January 8, 2015August 19th, 2019MENA


This article was first published on Campaign Middle East.

OMG has brought on board Hassan Shoker, previously senior director – trading, Mindshare MENA, as its new head of investments at PHD in Dubai. He joined the agency on 4 January 2015, replacing Elie Bachaalani who shifted to OMD UAE in the same capacity.

Hassan was at Mindshare for close to a decade, rising from media executive to director. In his new role, he will capitalise on his investment management experience, including in the area of digital, said a note from OMG.

“PHD is an agency I’ve had my eye on for a while now and its evolution was too fascinating to resist. I have joined the agency of the future, the one with the winning formula of digital at the core, and I am very excited about what is ahead of us,” Hassan said.

“Hassan not only brings with him a very strong experience of the market but also an attitude, a mindset that is very close to ours,” added Elda Choucair, managing director of PHD UAE. “We value this as much as his technical capabilities and I know he is a great addition to our team.”

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