Launching an app is great. Getting people to use it again and again is a different story altogether. Ayat Mohammed, Media Planning Manager at Hearts & Science, explains how to…
How well defined and meaningfully expressed your brand purpose is will increasingly make the difference with all your stakeholders, says Daniel Shepherd Remember Bill Murray in the 1993 movie Groundhog…
Gaming will soon be more than just computerised competition. It will be a channel containing all other media channels within its belly. The next generation of consumers is heading to…
This article was originally published by Branding in Asia. OMG today announced the promotion of Chloe Neo, Managing Director of OMD Singapore, to the role of Chief Operating Officer of…
This article was originally published by Campaign Asia. OMG is rolling out its content agency Drum to Asia-Pacific to offer clients creative services such as branded content, media partnerships, social…
This article was originally published by Adweek. Cox Automotive has appointed Omnicom Media Group’s Hearts & Science as U.S. media agency of record, tasking the agency with handling all media…
Congratulations to our agencies PHD UK, OMD UK, Manning Gottlieb OMD, Hearts & Science and DRUM on making the Media Week Awards shortlist! With an impressive 46 shortlisted entries across…
This article was originally published by AdExchanger. Scott Hagedorn, CEO, OMG NA Digital advertising requires a hacker mentality. That’s truer than ever today, as the COVID-19 pandemic changes consumer habits,…
This article was originally published by WARC. As more brands pivot to online retail during COVID-19, it’s important to get the right structure within the business internally to ensure success;…
We should never confuse short-term and long-term change. Throughout the pandemic, there’s been much commentary on the ‘transformations’ we are experiencing – from daytime TV viewing hitting a peak to…