Technology has a pivotal role in solving the most daunting issues facing our planet and people – especially when it comes to our health and our environment. Fortunately, emerging technologies…
The steady and rapid growth of technology and its global and socio-economic impact on industries, companies and most recently, politics - was particularly noticeable this past year. The advancements integrated…
The 2017 Consumer Electronics Show, or CES, debuted an overwhelming number of fascinating new toys for engineers, marketers, innovators and 5-year-old children, to play with. Some of the brilliant minds…
I was asked to write about Mobile Marketing in Europe which was timely having just returned from Mobile World Congress – the world’s largest exhibition for the mobile industry held…
We are coming up on the iPhone’s tenth anniversary which, with all due respect to devices like the Palm Trio, truly introduced all of us to a completely new way…
Example of in-car payment screen featuring the Shell app (Photo Credit: Jaguar) Our latest issue of Media Pulse covers Mobile Marketing with insights on cutting edge mobile technologies, services and…
We used to ask ourselves if mobile marketing mattered, keeping in mind it wasn’t a physical territory or an inhabited one. Today, this realm has become an absolute truth. Technology,…
When was the last time you checked your phone and scampered through your newsfeeds? Or watched a video and maybe completed a purchase? If the answer is a few minutes…
Mobile marketing is no longer just a buzzword, it has become an integral part of the overall digital marketing strategy for marketers and advertisers in India. The question has moved…
The Cannes Lions International Festival of Creativity has changed a lot over the years, and its evolution closely mirrors that of the advertising industry as a whole. During the 90s…