By: Jaime Gómez, Strategy Director, OMG Chile It is no longer a tendency, but a reality—technology has changed how people make purchases. From groceries to durable goods like televisions or even cars,…
Tyler JenkinsAugust 8, 2017
Few people know that in the late 19th Century there was a race to scalability. The race was taking place between electric and internal combustion cars – both sides had…
Tyler JenkinsOctober 3, 2017
By: Wilson Standish, Director, Innovation, Hearts & Science In the world of consumer packaged goods, product discovery—and ultimately selection—has been largely limited to store isles, or a “digital shelf” built…
Tyler JenkinsAugust 4, 2017
With the passion and enthusiasm Latin America has for sports, the link between the auto industry and sports has always been strong. Sponsorships are one of the most common ways…
Tyler JenkinsOctober 3, 2017
By: Katherine Champagne, Manager, Ignition Factory, OMD There is a comfortable degree of certainty that someday soon, we won’t have to pay attention to the road when we are riding…
Tyler JenkinsOctober 3, 2017
By: Thomas Bloch, Associate Director – Communications Planning, PHD, working exclusively on Volkswagen Group Amid GM’s increased production of self-driving Chevy Bolts, Nvidia’s partnership with Volvo, Volkswagen working to power…
Tyler JenkinsOctober 3, 2017
By: Monica Farji, Strategic Planning Director, PHD Mexico 2017 has certainly been a dynamic and challenging year. Going into 2018, we’ve extracted three main takeaways from the past year to…
Tyler JenkinsDecember 4, 2017
By: Steve Blakeman, Managing Director, Global Accounts, OMD, UK Well it’s almost that time of year again when every other advert is about toys, turkey or tinsel and we begrudgingly…
Tyler JenkinsDecember 4, 2017
By: Nina Fedorczuk & Elizabeth Abrams Holidays represent huge opportunities for marketers around the world. But in Asia, one of the biggest consumer spending days is not actually a holiday…
Tyler JenkinsDecember 4, 2017
