By: Waseem Afzal, Executive Director, Integrated Solutions, OMD UAE As 2017 draws to a close, there’s no denying that we have had something of an eventful year as an industry.…
By: Joris van Huët – Display Planner, Omnicom Media Group Netherlands Looking back on 2017, there are no mistakes, no failures – only lessons. One of the biggest lessons, and…
Too often, digital is viewed myopically as just a channel comprised of a collection of capabilities – be it display, mobile and social, or programmatic, data and addressability. Each of…
A new year and CES was back to kick off a new round of technology and brand innovations. What used to be a showcase for the discrete niche of consumer…
Technology will continue to be an integral part of our everyday lives and even further into the future, part of our very own human genome. The days of a once…
Technology has a pivotal role in solving the most daunting issues facing our planet and people – especially when it comes to our health and our environment. Fortunately, emerging technologies…
The steady and rapid growth of technology and its global and socio-economic impact on industries, companies and most recently, politics - was particularly noticeable this past year. The advancements integrated…
The 2017 Consumer Electronics Show, or CES, debuted an overwhelming number of fascinating new toys for engineers, marketers, innovators and 5-year-old children, to play with. Some of the brilliant minds…
I was asked to write about Mobile Marketing in Europe which was timely having just returned from Mobile World Congress – the world’s largest exhibition for the mobile industry held…
We are coming up on the iPhone’s tenth anniversary which, with all due respect to devices like the Palm Trio, truly introduced all of us to a completely new way…