amreen ahmedi

PHD BrainScape highlights ways to stimulate Millenials Gamification is set to become one of the most popular ways to create engagement among consumers and employees, the 222 marketing professionals attending…

Staged for the fourth time in Dubai, PHD UAE’s (Omnicom Media Group) BrainScape annual conference will this year look at how engagement in general and gamification in particular can enhance business…

PHD Dubai (Omnicom Media Group) has promoted group director and head of digital, Luca Allam, to the position of general manager. The appointment was made in recognition of his efforts in…

“It’s 11:59pm on the eve of the artificial intelligence (AI) revolution and one of the first industries to be impacted is marketing.” This was the opening statement at this year’s…

In her editorial contribution for Campaign Middle East’s Power Essays, PHD UAE’s (OMG) managing director Elda Choucair explains how data is transforming marketing from a cost center to a revenue…

  Campaign Middle East sat down with PHD UAE’s managing director, Elda Choucair to discuss the agency’s unprecedented regional growth and how the UAE team has been working on building…

Following the success of PHD UAE’s (Omnicom Media Group) Cannes Lions seminar, which saw futurist and techno-philosopher.  Jason Silva take to the stage for “Mind Trip: A complete reboot of…

Elda Choucair, managing director of PHD UAE (Omnicom Media Group), writes about how marketing will make Artificial Intelligence (AI) the enabler of new lifestyles. I can recall a time when the most primitive…

PHD UAE’s (Omnicom Media Group)Managing Director, Elda Choucair and Head of Digital, Luca Allam have featured in this month’s Gulf Marketing Review cover story which examines gamification. The article discusses…

Five senior employees have been promoted at PHD UAE (Omnicom Media Group) as a result of a stellar performance in 2014 and to manage its next stage of growth. Last year was…