This story was first published in Campaign Middle East, October 25th 2015 Mash-up, memes and millennials are just about Tumblr in a nutshell – and there are millions of them. As the parent invasion of…
When Robert Zemeckis, director and co-writer of the Back to the Futurefranchise, imagined this very day (October 21, 2015) three decades ago, he pictured that we would have drones walk our…
By Elie Khouri, Chief Executive Officer at OMG Purpose gives a greater meaning to everything. In any company, explaining why you do what you do can help give your employees,…
By Elie Khouri, Chief Executive Officer at OMG Less than six months after Etihad introduced Hollywood star Nicole Kidman as its brand ambassador, FRIENDS star Jennifer Aniston signed a $5…
Qatar is in the middle of a transformation and OMD’s Aisha Anis hopes it will realize every ambition. As a hydrocarbon-based economy, Qatar is dependent on high oil prices…
By Elie Khouri, Chief Executive Officer at OMG Here’s a question: as a leader do you need to know what’s happening in your employees’ personal lives? Do you need to…
Elda Choucair, managing director of PHD UAE answers the question, “Does too much data stifle creativity?” "No, neither too much nor too little data should stifle creativity as long as…
By Elie Khouri, Chief Executive Officer at OMG “Do everything with intent. Make sure intention is the number one ingredient in your creation.” Speaking at Cannes Lions, the award-winning producer…
Today, PHD UAE hosted its bi-monthly Food For Thought series for its clients. In this edition, PHD UAE’s Strategy Director, Ian Dolan, showcased the best-in-class work from the Cannes Lions…
By Elie Khouri, Chief Executive Officer at OMG As I took my flight home from this year’s Cannes Lions, I thought about just how much the conversation has changed since…