Our MENA CEO resets the dial on what to expect in 2018 So, did I catch you off-guard? Every year, I share my predictions with Campaign using the year as…
The conference discussed how companies must adapt to thrive in the third computer age More than 350 marketing and media professionals attended PHD‘s eighth BrainScape conference. Based on the network’s latest book…
In his latest piece for Communicate, Omnicom Media Group MENA's CEO questions whether we're paying enough attention to viewability. With the amount of data and technology available today, marketers are…
In an age where speed is everything, we need to influence change from the outside in, says OMD UAE's CEO, Nadim Samara The days of marketers enjoying a linear influence…
In these uncertain times, we must look ahead, not down to remain agile as a business. Data is only part of the equation. Evolve. This was the concept that powered…
PHD’s Sandra Essa shares her experience with Campaign on how to make a name for yourself in the advertising industry You’ve just finished university and the world is your oyster.…
Expedition raises funds for two causes On 31 August, a group of 26 employees, led by our CEO Elie Khouri, set off to Nepal for a 10 day-trek. The group,…
OMG MENA's CEO shares his experience in making a great workplace Earlier this year, Elie Khouri, chief executive of Omnicom Media Group MENA (OMG MENA), the media services division of the Omnicom Group, was…
The Golden Rule Comes to Cannes Want to win the gold? Follow the Golden Rule: “Do unto others as you would have them do unto you.” Well, maybe it’s not…
As the Indian summer hits, so does the Cannes rush among the Indian ad fraternity. Come May Cannes fever seems to be everywhere, from last minute travel plans to finishing…