Wissam Najjar, regional managing director at OMD, talks investment surges ahead of big events Advertising pundits in the Middle East are hoping that the month of Ramadan will give a…
David Wright-SpanerMay 20, 2018
An interview with Rabih El Khoury, director of agency partnerships, DMS (member of Choueiri Group) It’s hard to believe we are nearing the end of the first part of the year. The…
David Wright-SpanerMay 7, 2018
This article was originally published by Beet.TV At the Digital Content NewFronts, which began on April 30, big digital publishers are pitching ad agencies on how their upcoming content rosters can…
David Wright-SpanerApril 30, 2018
This article was originally published by Beet.TV The season in which digital media publishers pitch their upcoming content roster to advertisers is in full-swing – but what do advertisers’ agencies…
David Wright-SpanerApril 30, 2018
What does the future hold for E-commerce in the Middle East? Waseem Afzal, GM at OMD UAE shares his key takeaways at Seamless Middle East. Every year, Seamless Middle East…
David Wright-SpanerApril 22, 2018
This article was originally published by Beet.TV Kathleen Brookbanks knows the future is mobile – she just has to hire for it. The chief operating officer of Omnicom’s two-year-old agency Hearts & Science…
David Wright-SpanerApril 17, 2018
Media agency will accelerate the digital transformation of the market with its data-first approach Omnicom-owned communications agency PHD today announced the opening of its latest office with a new operation…
David Wright-SpanerApril 17, 2018
This article was originally published by Beet.TV Bitcoin isn’t the only beneficiary from blockchain, the underlying technology that powers decentralized cryptocurrencies and, potentially, a whole lot more. That same kind…
David Wright-SpanerApril 12, 2018
A viewpoint by Elda Choucair, CEO PHD MENA Understanding what lies ahead has always caused anxiety, we all want to have some control over what's coming. We don't want to…
David Wright-SpanerMarch 25, 2018
