Wins “Media Network of the Year” for the third year in a row At the 2019 edition of the Dubai Lynx awards, OMD demonstrated once again its commitment to marketing…
David Wright-SpanerMarch 27, 2019
This article was originally published by Campaign and written by Florian Adamski, CEO, OMD Worldwide. Restoring truth and trust is not beyond our reach — but it must begin with...
David Wright-SpanerMarch 25, 2019
Data-driven marketing has now become the difference between precision and approximation. In other words, it is the difference between success and failure. After highlighting how to build a tech infrastructure…
David Wright-SpanerMarch 17, 2019
This article was originally published by AdExchanger. To centralize or not to centralize? That is the question holding companies have wrestled with since the advent of programmatic buying a decade...
David Wright-SpanerMarch 15, 2019
This article was originally published by MediaVillage. Upfront season seems to start earlier and earlier every year, and with the continuing expansion of the NewFronts, last longer and longer. A...
David Wright-SpanerMarch 14, 2019
This article was originally published by Business Insider. At the end of the first two days of SXSW, it’s clear that 2019 will be noted as the year that Austin...
David Wright-SpanerMarch 13, 2019
The recent Gartner CMO Spend Survey 2018-2019 polled over 600 marketing leaders across industries in North America and the UK, reporting on marketing spend and activities. They identified eight key themes for…
David Wright-SpanerMarch 12, 2019
Congratulations to Manning Gottlieb OMD and PHD on being named UK Media Agency of the Year and EMEA Media Network of the Year, respectively, by Campaign! Mike Florence, PHD...
David Wright-SpanerMarch 11, 2019
This article was originally published by Beet.TV. Using data to power identity graphs requires talent and a new way of looking at media planning and activation. But it’s all...
David Wright-SpanerMarch 6, 2019
