This article was originally published by Variety. Television executives have long maintained that every viewer counts. Never have they taken such a flurry of steps to make sure they can…
Le influenze e le connessioni tra mondo digitale e analogico sono sempre più frequenti e strette tanto da non riuscire più a distinguere dove inizi uno e finisca l’altro, ma…
Mit der Studie „The Retail Revolution“ untersucht OMD bereits zum zweiten Mal die Akzeptanz, Nutzung und Wahrnehmung von AI-Technologien im internationalen Vergleich. Die von OMD initiierte Studie macht deutlich: Die…
This article was originally published by MediaPost. In the last five years, the big holding companies have invested more than $12 billion to acquire and build out their big data…
Throughout my career I’ve enjoyed finding new ways to communicate the stories of some of the world’s leading entertainment and consumer brands from launching PlayStation3 to kicking a record company's…
This article was originally published by Beet.tv. SANTA BARBARA — Viewers are lapping up ad-free, subscription TV over VOD and will no longer tolerate lengthy ad breaks. That is…
ADCOLOR, an organization created by Omnicom Chief Diversity Officer Tiffany Warren, has a goal of creating a community of diverse professionals who support and celebrate one another. By championing diversity…
In a few short years, the cookie transformed from the good guy of the Internet that delivered a more seamless experience into the bad guy that observed and reported our…
Alle fürs Klima: Auch die Mitarbeiter der Omnicom Media Group sind Teil der weltweiten Klimaschutz-Demonstrationen am 20. September Einsatz fürs Klima: Weltweit gehen am kommenden Freitag die Menschen wieder auf…
I am a media planner at OMG UK, focusing on multicultural marketing. After graduating university with a degree in maths, I wanted to learn how businesses work and grow. My…