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As part of our continued efforts to uphold the best in class industry standards, Omnicom Media Group UK is delighted to recertify their IAB Gold Standard partnership and is now IAB UK Gold Standard 2.0 certified.

As an organisation, Omnicom Media Group UK is a great supporter of all the work the IAB does driving even greater industry standards.

IAB UK Gold Standard

The Gold Standard initiative is an important framework to define a more robust digital ecosystem, giving clients, publishers, technologies and buyers increased reassurance and certainty throughout the digital media buying process. Our partnership with the IAB forms a key foundation within our digital best practice approach, which delivers market leading solutions for clients.

We are excited to partner with the IAB to continue to develop the Gold Standard in 2020 and beyond.

Omnicom Media Group UK supports Coalition for Better Ads

Omnicom Media Group UK supports the Coalition for Better Ads in its mission to improve the online advertising experience for consumers and promote adoption of the Better Ads Standards. As a result, the lowest ranking ad experiences are not compliant in our creative strategy.

Omnicom Media Group UK supports the IAB Initiative’s around RTB Supply Chain Transparency  

Omnicom Media Group UK supports the IAB initiatives ads.txt and app ads.txt (also known as Authorized Digital Sellers). Where these files are present, Omnicom Media Group UK requires that only publisher inventory from authorized sellers is purchased. In the absence of these files Omnicom Media Group UK is actively working with publishers to implement on their sites to ensure they support the Gold Standard Initiative.

We are also supporters of sellers.json and Supply Chain Object, and endeavour to create a simpler, more transparent supply chain and are working with technology partners to implement these IAB initiatives throughout the supply chain.


More information about the Gold Standard 2.0 certification is available on the IAB’s website here.

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