This article was originally published by MediaPost.
Omnicom Media Group agency PHD US has named Anthony Koziarski chief media officer, a new role at the agency. Koziarski joins from sibling agency Resolution Media, where he was head of solutions at the performance marketing unit.
The move follows by one day sibling OMD’s announcement that it had also tapped a Resolution Media executive — George Manas — to be its new president and chief media officer.
And like OMD, PHD’s move comes shortly after a decision by the agency to integrate many of Resolution’s capabilities — namely performance marketing, data science and platform management — into its own offering at the account team level. By doing so both OMD and PHD appear to be following the lead of three-year-old sibling Hearts & Science, which has made those services available since its launch.
The latest moves also signal an increased focus by the Omnicom agencies on solutions and leveraging the power of the group’s people-focused precision marketing platform Omni. In fact Hearts & Sciences’ recently appointed CEO Erin Matts is credited with playing a major role in the development and launch of the Omni platform.
In his new role, Koziarski will lead the development of custom media solutions, leveraging OMG’s data, tech and buying capabilities to create more focused brand experiences for clients.
He steps into his new role following a decade with OMG, first as a search and ecommerce specialist with OMD UK before moving to Resolution in 2009 to lead the agency’s expansion in the Europe, Middle East and Africa region. He also served as Resolution’s west coast managing director, leading performance account teams across retail, financial and gaming categories.
As the head of solutions, he drove diversification of Resolution’s core performance marketing offer across emerging platforms; and led the RM Digital Center of Excellence in New York, from which the agency recently launched e-commerce and assistive marketing practices.
“In a constantly evolving, data-driven marketplace, keeping our offer relevant and aligned to both client need and changing technology is a daily imperative,” says PHD US CEO Nathan Brown.