This article was originally published by The Drum.
In the latest report from leading independent and international research company Comvergence, Omnicom Media Group Agency OMD has been ranked the number one global and EMEA media agency based on annual billings.
The 2020 Global, Regional and Country Rankings report shows OMD with global billings of $21.3bn, outperforming its nearest competitor by more than $1.3bn.
Additionally, in a year of accelerated digital transformation and an exponential surge in e-commerce investment, OMD also dominates the industry with $8.7bn in digital activities.
Across EMEA, OMD has taken the top spot with billings of $8.5bn, $2.8bn of which are in digital activities, and is outperforming its nearest competitor by over $1.1bn – a number that represents a 207% increase over the 2019 delta.
The ranking bookends OMD’s performance at last month’s Cannes Lions, where the agency’s 38 wins, 22 of which came from the EMEA region, made it the most awarded agency of the 2021 festival – underscoring OMD’s singular offer to effectively drive marketing innovation at unrivaled global scale for marketers.
Commenting on OMD’s latest third-party performance metrics, chief executive Florian Adamski said: “Winning awards and dominating rankings is a byproduct of what we strive for every day: a relentless focus on better business outcomes for our clients.
“What really matters is that OMD entered 2021 with the highest ever client satisfaction scores and a highly unfair share of new business conversions and retentions. When we started our own transformation journey three years ago, no one could have foreseen the seismic shifts in our wider ecosystem and society, but it allowed us to build a startup-like ability to respond to the business realities of a post-pandemic world.”
Exemplifying this agility was the launch of OMD’s Fast Start Dashboard – a tool that made real-time marketplace intelligence accessible at a keystroke.
Housing over 1.5bn data points from more than 35 data partners, the Fast Start Dashboard provides OMD clients with day-to-day, market-by-market visibility into critical data points to make better decisions faster – including key market signals on consumer sentiment and the media supply chain.
Brands now have an actionable framework for determining when, where and how much to invest – invaluable insight in a marketplace for which there is neither precedent, playbook nor projections.
According to Comvergence, OMD is well positioned for another strong year, having added more than $800m in new business wins and retentions globally in the first half of 2021, including Philips, The Home Depot, Citrix, AliExpress and the World Expo.
