By: Katherine Champagne, Manager, Ignition Factory, OMD There is a comfortable degree of certainty that someday soon, we won’t have to pay attention to the road when we are riding…
By: Thomas Bloch, Associate Director – Communications Planning, PHD, working exclusively on Volkswagen Group Amid GM’s increased production of self-driving Chevy Bolts, Nvidia’s partnership with Volvo, Volkswagen working to power…
By: Monica Farji, Strategic Planning Director, PHD Mexico 2017 has certainly been a dynamic and challenging year. Going into 2018, we’ve extracted three main takeaways from the past year to…
By: Steve Blakeman, Managing Director, Global Accounts, OMD, UK Well it’s almost that time of year again when every other advert is about toys, turkey or tinsel and we begrudgingly…
By: Nina Fedorczuk & Elizabeth Abrams Holidays represent huge opportunities for marketers around the world. But in Asia, one of the biggest consumer spending days is not actually a holiday…
By: Waseem Afzal, Executive Director, Integrated Solutions, OMD UAE As 2017 draws to a close, there’s no denying that we have had something of an eventful year as an industry.…
By: Joris van Huët – Display Planner, Omnicom Media Group Netherlands Looking back on 2017, there are no mistakes, no failures – only lessons. One of the biggest lessons, and…
Too often, digital is viewed myopically as just a channel comprised of a collection of capabilities – be it display, mobile and social, or programmatic, data and addressability. Each of…
A new year and CES was back to kick off a new round of technology and brand innovations. What used to be a showcase for the discrete niche of consumer…
Technology will continue to be an integral part of our everyday lives and even further into the future, part of our very own human genome. The days of a once…