This article was originally published by Ad Age. Terms like “purpose” and “brand love” have been bandied about for years, mostly in feel-good speeches at marketing conferences. But now Omnicom Media…
Tyler JenkinsMarch 25, 2021
Black American history is American history, and celebrating the rich, varied cultures and achievements of Black Americans should not be relegated to a single month. With that in mind, OMG’s…
Tyler JenkinsMarch 16, 2021
This article was originally published by Adweek. Reddit reached its first ever enterprise partnership agreement, inking a pact with Omnicom Media Group. Clients of OMG agencies Hearts & Science, OMD, PHD and Resolution will gain access to…
Tyler JenkinsMarch 11, 2021
This is an abbreviated version of an article originally published by MediaPost. OMD is the top-ranked global media agency network in the latest diagnostics report from media agency tracking firm RECMA.…
Tyler JenkinsMarch 10, 2021
In honor of International Women's Day, we asked our colleagues from across the group and around the world to share what the day means to them and how they #choosetochallenge…
Tyler JenkinsMarch 8, 2021
Omnicom is the first agency holding company with access to Comscore's new consumer data. Our Omni platform now boasts new privacy-safe e-commerce and audience behavioral data for more precise targeting.…
Tyler JenkinsMarch 1, 2021
This article was originally published by Campaign UK. Omnicom Media Group and Deliveroo are the first companies to use Data Match, ITV’s new data-targeting product that allows advertisers to use…
Tyler JenkinsMarch 2, 2021
This article was published by Adweek. Whether it’s to absorb the ever-changing news or simply find distraction from increasingly stressful days, more consumers—particularly Gen Z and millennials—are reaching for their…
Tyler JenkinsFebruary 21, 2021
This article was originally published by The Wall Street Journal. TV network group OpenAP is updating its technology to let advertisers see the commercial time that is available from its…
Tyler JenkinsJanuary 11, 2021
