This article was originally published by Campaign Asia. OMG is rolling out its content agency Drum to Asia-Pacific to offer clients creative services such as branded content, media partnerships, social…
This article was originally published by Adweek. Cox Automotive has appointed Omnicom Media Group’s Hearts & Science as U.S. media agency of record, tasking the agency with handling all media…
This article was originally published by AdExchanger. Scott Hagedorn, CEO, OMG NA Digital advertising requires a hacker mentality. That’s truer than ever today, as the COVID-19 pandemic changes consumer habits,…
This article was originally published by WARC. As more brands pivot to online retail during COVID-19, it’s important to get the right structure within the business internally to ensure success;…
We should never confuse short-term and long-term change. Throughout the pandemic, there’s been much commentary on the ‘transformations’ we are experiencing – from daytime TV viewing hitting a peak to…
From war drums, to the telephone, to wireless radio broadcasts, audio is the oldest communication medium on planet earth. But after podcasts and programmatic what’s next for audio technology? We…
This profile was originally published by Adweek. The impact of this year’s class of Young Influentials—leaders in media, marketing and tech who have yet to hit their 40s—can be felt…
This article was originally published by Adweek. The agency will service the client through a North Star unit consisting of talent from across the network. Software giant SAP has selected…
This article was originally published by Beet.tv, as part of their "TV Reset" series. Part One: The growing popularity of digital video is pushing linear TV platforms to innovate by…
This article was originally published by exchange4media. Kartik Sharma took over as the next OMG India CEO on July 15. The former CEO of Wavemaker will be succeeding Harish Shriyan…