In anticipation of who will bring home Gold Lions in the Media category this year, we wanted to reshine the spotlight on some of our 2016 winners and get a…
David Wright-SpanerJune 6, 2017
What did bringing back Media Network of the Year mean to you? Having been a very vocal opponent of the decision to eliminate the Media Network of the Year award…
David Wright-SpanerJune 6, 2017
The Cannes Lions International Festival of Creativity has changed a lot over the years, and its evolution closely mirrors that of the advertising industry as a whole. During the 90s…
David Wright-SpanerJune 6, 2017
Mobile marketing is no longer just a buzzword, it has become an integral part of the overall digital marketing strategy for marketers and advertisers in India. The question has moved…
David Wright-SpanerApril 3, 2017
When was the last time you checked your phone and scampered through your newsfeeds? Or watched a video and maybe completed a purchase? If the answer is a few minutes…
David Wright-SpanerApril 3, 2017
We used to ask ourselves if mobile marketing mattered, keeping in mind it wasn’t a physical territory or an inhabited one. Today, this realm has become an absolute truth. Technology,…
David Wright-SpanerApril 3, 2017
Example of in-car payment screen featuring the Shell app (Photo Credit: Jaguar) Our latest issue of Media Pulse covers Mobile Marketing with insights on cutting edge mobile technologies, services and…
David Wright-SpanerApril 3, 2017
We are coming up on the iPhone’s tenth anniversary which, with all due respect to devices like the Palm Trio, truly introduced all of us to a completely new way…
David Wright-SpanerApril 3, 2017
I was asked to write about Mobile Marketing in Europe which was timely having just returned from Mobile World Congress – the world’s largest exhibition for the mobile industry held…
David Wright-SpanerApril 3, 2017
