This article was originally published by MediaVillage. Upfront season seems to start earlier and earlier every year, and with the continuing expansion of the NewFronts, last longer and longer. A...
Es ist ein weltweiter Trend: Smart Speaker und Voice Assistants erleben derzeit eine rasante Verbreitung und haben mittlerweile ihren festen Platz im Alltag vieler Nutzer – auch in Deutschland. Doch…
This article was originally published by Business Insider. At the end of the first two days of SXSW, it’s clear that 2019 will be noted as the year that Austin...
The recent Gartner CMO Spend Survey 2018-2019 polled over 600 marketing leaders across industries in North America and the UK, reporting on marketing spend and activities. They identified eight key themes for…
Der Media- und Marketingexperte wechselt von OMD Düsseldorf zu OMD München und wird Client Service Director für den Kunden McDonald’s. OMD München sicherte sich im vergangenen Herbst nach einem Pitch…
Congratulations to Manning Gottlieb OMD and PHD on being named UK Media Agency of the Year and EMEA Media Network of the Year, respectively, by Campaign! Mike Florence, PHD...
Der Flughafen München vergibt nach einer EU-weiten Ausschreibung seinen Mediatetat an OMD München. Die Agentur überzeugte im Pitch durch ihren integrierten Ansatz und ihrer hohen digitalen Expertise. Ziel ist es,…
This article was originally published by Beet.TV. Using data to power identity graphs requires talent and a new way of looking at media planning and activation. But it’s all...
This is excerpt is featured in an article originally published by Adweek. In advance of our inaugural Brand Challenge conference last month, we also launched the Adweek Intelligence Report, a...