This article was originally published by Variety Omnicom Media Group's Chief Research Officer, Jonathan Steuer, joined execs from VideoAmp, Fox and FreeWheel Publishers to discuss how TV advertising is becoming…
Tyler JenkinsJuly 9, 2018
This article was originally published by Business Insider. Tracking TV viewing is complicated in an era of multiple screens and on-demand streams. And the stakes are high, given that there's…
Tyler JenkinsSeptember 6, 2018
This article was originally published by Beet.TV Having spent more than 25 years on the sales side of the television business, Catherine Sullivan thinks AT&T’s new Xandr unit can…
Tyler JenkinsOctober 7, 2018
This article was originally published by Beet.tv Even as digital and traditional media compete for advertising dollars, some traditions remain resilient. A good example is the ongoing Upfront negotiating season,…
Tyler JenkinsJune 14, 2018
