Reach - Omnicom Media Group

Global News

At Hearts & Science, Scott Hagedorn Plans For The Attention Economy

This article was originally published by AdExchanger. The only common currency for advertising is attention. And that’s where Hearts & Science CEO Scott Hagedorn is betting the farm. “The common…

Tyler JenkinsJuly 17, 2018

Global News

Targeting & Reach Are Chocolate & Peanut Butter: OMG’s Jonathan Steuer

This article was originally published by BeetTV As an advertising medium, TV has traditionally been all about attaining the biggest audience reach possible. Now that connected TV has the ability to…

Tyler JenkinsJune 10, 2018