Si è tenuta a Roma la presentazione, alla stampa, alle istituzioni e al mercato del progetto di ricerca “Beyond Visual Attention”, promosso da Omnicom Media Group in collaborazione con Ainem, Ipsos…
Filippo SbalbiJuly 20, 2023
È noto fin dagli anni ’70, a partire dalle ricerche di Herbert Simon, che l’attenzione è una risorsa scarsa e oggi siamo consapevoli che il sovraccarico cognitivo a cui siamo…
Filippo SbalbiJune 7, 2023
The complete Campaign UK A List 2019 can be viewed here. The A List 2019: The year of living dangerously Congratulations to the 12 OMG executives recognized by Campaign UK…
Tyler JenkinsFebruary 11, 2019
This article was originally published by the Wall Street Journal. Omnicom Group Inc. has named Scott Hagedorn the North American chief executive for the unit that houses all of its media-buying businesses.…
Tyler JenkinsFebruary 14, 2019
This article was originally published by AdExchanger. To centralize or not to centralize? That is the question holding companies have wrestled with since the advent of programmatic buying a decade...
Tyler JenkinsMarch 15, 2019
This article was originally published by Digiday. Marketers and publishers alike are awaiting the debut of Google’s new tools to limit the use of cookie tracking. Google’s update comes on...
Tyler JenkinsMay 8, 2019
This article was originally published by Digiday. Traditional TV viewership may be in decline, but TV ad dollars are not necessarily going away. TV remains a pretty efficient way for…
Tyler JenkinsMay 20, 2019
This article was originally published by Forbes. Bruce Rogers: Two years into your move from BBDO to OMD, what was that transition like for you, from managing a creative process and…
Tyler JenkinsMay 28, 2019
This article was originally published by Video Ad News. In this week’s ‘Buy-Side View’, we chat with Tom Fryett, head of programmatic development EMEA at Omnicom Media Group. In this…
Tyler JenkinsJune 4, 2019
