This article was originally published by Beet.TV While it’s clear that the ratings erosion in linear television “dam has broken,” more networks offering their audience audience targeting solutions means more…
Tyler JenkinsMarch 4, 2018
This article was originally published by Variety Omnicom Media Group's Chief Research Officer, Jonathan Steuer, joined execs from VideoAmp, Fox and FreeWheel Publishers to discuss how TV advertising is becoming…
Tyler JenkinsJuly 9, 2018
This article was originally published by Business Insider. Tracking TV viewing is complicated in an era of multiple screens and on-demand streams. And the stakes are high, given that there's…
Tyler JenkinsSeptember 6, 2018
This article was originally published by Beet.TV. SAN JUAN — By dint of being digital and connected, new over-the-top TV services are supremely measurable. So why is that…
Tyler JenkinsDecember 21, 2018
This excerpt is featured in an article originally published by Digiday. “Where we are with cross-platform measurement is Comscore and Nielsen are sort of the only games in town from…
Tyler JenkinsJanuary 2, 2019
This article was originally published by BeetTV As an advertising medium, TV has traditionally been all about attaining the biggest audience reach possible. Now that connected TV has the ability to…
Tyler JenkinsJune 10, 2018
This article was originally published by Campaign US Research shows brands should focus on five key areas to attract all generations. Get your Gen X, Gen Z, Boomers and Millennials confused?…
Tyler JenkinsApril 6, 2018
