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OMG has appointed El Kanagavel as Managing Director of TRKKN in the UK, effective immediately. In his new role, Kanagavel will be responsible for TRKKN UK’s clients, partner relations and business development, with a focus on accelerating the impressive growth the business has seen to date.

Founded in 2008 and purchased by OMG in 2015, TRKKN is now one of Google’s largest global Analytics, Marketing and Cloud Technology Partners. TRKKN provides specialist services dedicated to offering Digital Analytics, Conversion Optimisation, Ad Tech, Advanced Analytics & AI, Cloud Engineering and Tech & Data Strategy consulting, as well as reseller licenses for the Google Marketing Platform (GMP) and Google Cloud. Following rapid global expansion, TRKKN was launched in the UK in February 2023.

Kanagavel joins from dentsu where he was responsible for leading the Google Technology Practice at Merkle UK. With nearly 15 years’ experience working within the Google ecosystem, he brings a wealth of experience to the role, providing OMG clients with access to deep specialist expertise to help them exploit the matrix of opportunities across the Google portfolio.

Laura Fenton, CEO, OMG UK – ‘The appointment of El marks an important next step in supercharging TRKKN UK’s proposition and in ensuring our clients are able to access industry leading expertise across a wide range of specialist areas through OMG’s Agency as a Platform approach. El is a recognised leader in this space and his vast experience will ensure that TRKKN, and its clients, are set up for success.’

El Kanagavel, Managing Director, TRKKN UK – ‘What truly sets TRKKN apart is its tight-knit team of interdisciplinary experts around the world, and I’m looking forward to joining the team and contributing to its impressive global success story.’

Kanagavel will report into Henry Rowe, Chief Digital Officer at OMG UK.