This week marked the launch of Black Representation in Marketing (BRiM), an initiative that has been created by a combination of brands, agencies, leading members of the Black community and industry diversity, equity and inclusion experts. The ambition is to bring more Black people into the marketing industry, remove barriers that privilege white people, to enable Black people to thrive in senior positions, while ensuring they are fairly represented in the marketing that we produce.
With the full support of the Advertising Association, BRiM is a cross-industry effort to create long-lasting change when it comes to Black representation in marketing.
At the heart of BRiM is a new framework that companies and individuals in the field of marketing can use to support efforts to improve representation in the industry and the work we produce – available here.
Omnicom Media Group UK is proud to have been very actively involved in the initiative and been responsible for all of the media support across print, digital and out of home that the campaign will have in the weeks ahead.
A virtual launch event for BRiM will be held on 5th May 2021 between 12-1pm. Everyone in the industry is invited to join. Further details on how to register are available here.