We are in a climate emergency. The world is facing the biggest existentialist crisis in living memory.
With 55% of consumers now believing brands play a more important role than even governments in creating a better future, we introduce a powerful new framework – The 5 Ps of Sustainability – to help businesses and brands reinvent their marketing ready for the ‘New Green Decade’.
The scrutiny is there. The expectation is there. But also, the mandate is there. This report is about how brands and businesses can chart a course towards totally sustainable consumerism.
Change hearts. Change minds. Change the world.
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