Natalie Bell, CEO at MG OMD, spoke at the 2021 YouTube Festival about how brands can, and have, benefited from the use of YouTube in their marketing.
Natalie Bell was interviewed by Marketing Week columnist and founder of the Mini MBA in Marketing, Mark Ritson, alongside Graeme Adams, Head of Media at BT Group.
Topics included Mark Ritson’s ‘bothist’ approach, the combination of TV and YouTube within media campaigns, and how to get the most out of YouTube as an advertising channel. The full session can be watched on the YouTube Festival’s website.
The conversation was picked up by Campaign in their article ‘YouTube Festival: ‘Bothism’ can deliver ‘12% incremental reach’ on TV plans’.