Omnicom Media Group has named Laura Fenton CEO of OMG UK. In her new role, Fenton – who has been CEO of OMD UK since 2020 – will oversee strategy, operations and the development and adoption of transformative capabilities to support OMG UK agencies – including OMD, PHD, Hearts & Science, and the Annalect data and analytics division in the UK.
Fenton succeeds Dan Clays who was recently named CEO of OMG EMEA.
“As the CEO of OMD UK, Laura has driven growth across all key metrics, delivering close to $300m in net new billings, expanding the agency’s business transformation offer, and building a collaborative culture of opportunity,” said Clays. “Bringing the expertise and commitment that fuelled these achievements to her new role, she will ensure that all OMG UK agencies can access and activate the industry’s most future-forward capabilities to deliver accelerated growth for their clients and increased opportunities for their talent.”
During her tenure as CEO, the agency added Compare the Market, British Gas, Open University and Noble Foods to its client roster, and retained the Channel 4 business following a review that saw every major holding company competing for the account. Combining a robust business development record with expanded insights and analytics capabilities, a new full-funnel planning proposition, and a career development initiative designed to help mid-level talent accelerate their rise through the ranks, Fenton led OMD UK to a Media Week Agency of the Year title in 2022, and a place on the shortlist for the 2023 award that will be announced next month. Fenton herself is also a contender for Agency Leader of the Year.
“My experience at OMD – first as Managing Director and then as CEO – has provided invaluable insight into what agencies need from the group, as well as the group’s primary mission in service to the agencies,” says Fenton. “Our agencies’ success is based on our ability to deliver on OMG’s Agency as a Platform offer – connecting media, content and commerce to create future forward solutions. My priority as the CEO of OMG UK will be ensuring that we continue to meet that mandate – faster and better than any other media group – to drive competitive advantage for our agencies, clients and people.”
