We are delighted to announce the appointment of Prateek Gupta as our eCommerce Director at OMG Transact. Prateek joins from Amazon EU, where he was Head of International Expansion for Amazon Physical Payment Products – managing multiple retail categories and efforts on expanding private brand portfolios, most recently leading the expansion of Amazon’s physical payment products’ footprints across EU. Prateek is passionate about eCommerce, specifically how its importance has increased due to the pandemic and the pivotal role it plays in redefining the relationship between brands and their consumers. In his new role, Prateek will work closely with OMG UK agencies PHD, OMD, MG OMD, Hearts & Science and their clients to develop seamless, end to end eCommerce strategies.