OMG had a stellar showing at this year’s Cannes Lions International Festival of Creativity with 70 Lions won across the group, including 38 by OMD Worldwide, 19 by PHD and 12 by Hearts & Science.
OMG networks dominated the Media Lions category with PHD named “Media Network of the Festival,” OMD Worldwide ranked in second place and Hearts & Science included in the top ten. OMD was also the most awarded media network at this year’s festival.
As noted by OMG CEO Daryl Simm, “The recognition validates OMG’s relentless focus on the fundamentals that are essential to great work – talent and technology. Powered by the Omni marketing operating system, every day we have the best minds in the business collaborating across channels, agencies and hemispheres to deliver data-driven, people-powered solutions that drive growth for our clients. The honors are due to – and belong to – each and every one of them.”
Check out the award details below:
Media: 10 Lions + Media Network of the Festival: PHD
Hearts & Science USA | Cultural Insight | “CODES OF CULTURE” | AT&T | Silver Lion
Hearts & Science UAE | Use of Digital Platforms | “SHIFT+K+F+C” | KFC ARABIA | Bronze Lion
OMD Turkey | Use of Print / Outdoor | “INVISIBLE PETITIONS” | WE WILL STOP FEMICIDE PLATFORM | Gold Lion
OMD Turkey | Corporate Purpose & Social Responsibility | “INVISIBLE PETITIONS” | WE WILL STOP FEMICIDE PLATFORM | Silver Lion
OMD Turkey | Not-for-profit / Charity / Government | “INVISIBLE PETITIONS” | WE WILL STOP FEMICIDE PLATFORM | Silver Lion
PHD UK | Use of Print / Outdoor | “ADDRESSING THE ‘NO FIXED ADDRESS’ PLATFORM” | HSBC | Gold Lion
PHD UK | Use of Print / Outdoor | “MEDIA THAT ‘EATS’ POLLUTION” | VOLKSWAGEN | Gold Lion
PHD UK | Automotive | “MEDIA THAT ‘EATS’ POLLUTION” | VOLKSWAGEN | Bronze Lion
PHD Sweden | Automotive | “THE NO SHOW ROOM” | VOLKSWAGEN | Bronze Lion
PHD Sweden | Use of Stunts | “THE NO SHOW ROOM” | VOLKSWAGEN | Bronze Lion
Design: 1 Lion
OMD UK | Retail Environment & Experience Design| “CREATIVITY IS ESSENTIAL” | BOMBAY SAPPHIRE | Silver Lion
Direct: 2 Lions
Hearts & Science USA | Co-creation & User Generated Content | “CODES OF CULTURE” | AT&T | Silver Lion
PHD Australia | Food & Drink | “VB SOLAR” | CARLTON & UNITED BREWERIES | Bronze Lion
Health & Wellness: 3 Lions
OMD New Zealand | Brand-led Education & Awareness | “THE PUBLIC SERVICE BANGER” | NZ GOVERNMENT | Bronze Lion
OMD Australia | Insurance | “WARNING SPOTS” | AAMI | Bronze Lion
PHD USA | Non-profit / Foundation-led Education & Awareness | “BACK TO SCHOOL ESSENTIALS” | SANDY HOOK PROMISE | Bronze Lion
Outdoor: 6 Lions
Hearts & Science Germany | Displays | “EURYTHENES PLASTICUS” | WWF GERMANY | Silver Lion
Hearts & Science Germany | Ambient Outdoor | “EURYTHENES PLASTICUS” | WWF GERMANY | Bronze Lion
OMD France | Market Disruption | “RENAULT – VILLAGE ELECTRIQUE” | RENAULT | Grand Prix
OMD France | Transit | “RENAULT – VILLAGE ELECTRIQUE” | RENAULT | Gold Lion
OMD UK | Special Build | “GLASS OF THRONES” | TOURISM IRELAND | Bronze Lion
PHD UK | Market Disruption | “THE HOMELESS BANK ACCOUNT” | HSBC | Gold Lion
PR: 5 Lions
Hearts & Science Germany | Corporate Purpose & Social Responsibility | “EURYTHENES PLASTICUS” | WWF GERMANY | Silver Lion
Hearts & Science Germany | Not-for-profit / Charity / Government | “EURYTHENES PLASTICUS” | WWF GERMANY | Bronze Lion
OMD Turkey | Not-for-profit / Charity / Government | “INVISIBLE PETITIONS” | WE WILL STOP FEMICIDE PLATFORM | Bronze Lion
OMD Turkey | Corporate Purpose & Social Responsibility | “INVISIBLE PETITIONS” | WE WILL STOP FEMICIDE PLATFORM | Bronze Lion
PHD Australia | Food & Drink | “VB SOLAR” | CARLTON & UNITED BREWERIES | Bronze Lion
Print & Publishing: 1 Lion
Hearts & Science USA | Corporate Purpose & Social Responsibility | “OLAY FACE THE STEM GAP” | PROCTER & GAMBLE – OLAY SKINCARE | Silver Lion
Social & Influencer: 4 Lions
OMD New Zealand | Co-Creation & User Generated Content | “THE UNSAID” | WAKA KOTAHI – NZ TRANSPORT AGENCY | Bronze Lion
PHD USA | Social Film | “BACK TO SCHOOL ESSENTIALS” | SANDY HOOK PROMISE | Gold Lion
PHD USA | Cultural Insight | “BACK TO SCHOOL ESSENTIALS” | SANDY HOOK PROMISE | Silver Lion
PHD USA | Organic Reach & Influence | “BACK TO SCHOOL ESSENTIALS” | SANDY HOOK PROMISE | Bronze Lion
Entertainment: 1 Lion
PHD UK and Drum UK| Talent: Film, Series & Audio | “TIMBERLAND PRESENTS: CONCRETE GREEN WITH LOYLE CARNER” | TIMBERLAND | Bronze Lion
Entertainment for Music: 2 Lions
PHD USA | Use of Music Technology or Innovation | “HUM TO SEARCH” | GOOGLE | Silver Lion
Drum UK | Fan Engagement / Community Building | “#LEVITATING CAMPAIGN” | TIKTOK | Bronze Lion
Entertainment for Sport: 1 Lion
OMD USA | Brand Integration & Sponsorships | “THE LAST DANCE DEEP FAKE” | STATE FARM | Bronze Lion
Film Craft: 9 Lions
Hearts & Science USA | Sound Design | “THE LONG FIGHT” | THE NEW YORK TIMES | Bronze Lion
OMD UK | Animation | “NOBODY IS NORMAL” | CHILDLINE | Gold Lion
OMD UK | Production Design / Art Direction | “NOBODY IS NORMAL” | CHILDLINE | Silver Lion
OMD UK | Use of Licensed / Adapted Music | “NOBODY IS NORMAL” | CHILDLINE | Silver Lion
OMD USA | Direction | “SHOT ON IPHONE 12 PRO MAX—CHINESE NEW YEAR—NIAN” | APPLE | Bronze Lion
OMD USA | Direction | “AIRPODS—BOUNCE” | APPLE | Bronze Lion
OMD USA | Production Design / Art Direction | “AIRPODS—BOUNCE” | APPLE | Bronze Lion
OMD USA | Achievement in Production | “AIRPODS—BOUNCE” | APPLE | Bronze Lion
PHD USA | Casting | “BACK TO SCHOOL ESSENTIALS” | SANDY HOOK PROMISE | Silver Lion
Industry Craft: 2 Lions
OMD UK | Brand & Communications Design | “CREATIVITY IS ESSENTIAL” | BOMBAY SAPPHIRE | Silver Lion
OMD UK | Brand & Communications Design | “CREATIVITY IS ESSENTIAL” | BOMBAY SAPPHIRE | Bronze Lion
Brand Experience & Activation: 6 Lions
Hearts & Science Germany | Guerrilla Marketing & Stunts | “EURYTHENES PLASTICUS” | WWF GERMANY | Gold Lion
OMD Media Direction Russia | Brand-owned Experiences | “TRIVIAL PURSUIT HOTEL” | HASBRO | Silver Lion
OMD UK | Customer Retail / In-store Experience | “CREATIVITY IS ESSENTIAL” | BOMBAY SAPPHIRE | Silver Lion
OMD France| Automotive | “RENAULT – VILLAGE ELECTRIQUE” | RENAULT | Bronze Lion
OMD Media Direction Russia | Live Brand Experience or Activation | “TRIVIAL PURSUIT HOTEL” | HASBRO | Bronze Lion
OMD UK | Food & Drink | “CREATIVITY IS ESSENTIAL” | BOMBAY SAPPHIRE | Bronze Lion
Creative eCommerce: 1 Lion
Hearts & Science UAE | Payment Solutions | “SHIFT+K+F+C” | KFC ARABIA | Bronze Lion
Creative Effectiveness: 1 Lion
OMD Germany & Fuse Germany | Not-for-profit / Charity / Government | “LIFE LOLLI” | KMSZ (BONE MARROW DONATION CENTER) | Bronze Lion
Mobile: 2 Lions
OMD USA| Social Trends| “SHOT ON IPHONE BY DAMIEN CHAZELLE—VERTICAL CINEMA” | APPLE| Gold Lion
OMD USA| Content for User Engagement| “SHOT ON IPHONE BY DAMIEN CHAZELLE—VERTICAL CINEMA” | APPLE| Silver Lion
Film: 13 Lions
Hearts & Science USA | Breakthrough on a Budget | “THE LONG FIGHT” | THE NEW YORK TIMES | Bronze Lion
OMD USA | Consumer Durables | “AIRPODS—BOUNCE” | APPLE | Gold Lion
OMD UK | Social Behaviour | “NOBODY IS NORMAL” | CHILDLINE | Silver Lion
OMD Canada | Not-for-profit / Charity / Government | “SICKKIDS VS. THIS IS WHY” | SICKKIDS FOUNDATION | Bronze Lion OMD Canada | Local Brand | “SICKKIDS VS. THIS IS WHY” | SICKKIDS FOUNDATION | Bronze Lion
OMD USA | Online & Viral Film | “SHOT ON IPHONE BY DAMIEN CHAZELLE—VERTICAL CINEMA” | APPLE | Bronze Lion
OMD USA | Consumer Durables | “AIRPODS—BOUNCE” | APPLE | Bronze Lion
OMD USA | Cultural Insight | “SHOT ON IPHONE 11 PRO—CHINESE NEW YEAR—DAUGHTER” | APPLE | Bronze Lion
OMD UK | Not-for-profit / Charity / Government | “NOBODY IS NORMAL” | CHILDLINE | Bronze Lion
PHD USA | Cultural Insight | “BACK TO SCHOOL ESSENTIALS” | SANDY HOOK PROMISE | Silver Lion
PHD New Zealand | TV / Cinema Film | “LOTTO – LO5T” | LOTTO NEW ZEALAND | Bronze Lion
PHD New Zealand | TV / Cinema Film | “FRIEND-VERTISING” | SKINNY | Bronze Lion
PHD USA | Not-for-profit / Charity / Government | “BACK TO SCHOOL ESSENTIALS” | SANDY HOOK PROMISE | Bronze Lion
